Pay Per Click (PPC) Advertising in Crosby, Liverpool.
Pay Per Click Advertising or PPC is one of the original and most popular forms of online marketing. Initially Google adverts were the sole publisher of PPC ads with their Search Engine powerhouse.
Through their powerful Google Ads platform you could submit your text ads and “bids” based on how much you were willing to pay for each click or view of your advert. These were originally displayed on the ads section on Google search results but have since expanded across a number of channels.
Since the start of PPC advertising, the Google ad platform has developed drastically providing a range of different ad styles and placements. With shopping cards, advertising across different websites known as the audience network and more, the Google ads platform is a powerful tool for you and your business.
There are now a huge number of different PPC channels and we specialise in working with Google, Outbrain, Taboola and also regularly testing new platforms.
Why choose us?
Our approach to Pay Per Click (PPC) Advertising is very different to other companies and agencies. We work closely with our customers to ensure that we deliver both a successful and cost effective campaign each and every time.
The majority of agencies incorporate their fees into your advertising budget but don’t declare how much is being spent on your ads and how much is being taken as fees. For complete transparency, you pay the PPC publisher directly for the ads and we charge you a management fee for the creation and optimisation separately.
Search campaigns are a great way to target customers who are already searching for a service which you provide or a product which you supply. They are a great way to get your business noticed through keywords which are relevant to your company.
You can reach new audiences across new networks, but also reach existing customers through these channels.
Local Independent Company
Based in Crosby, we are a local firm who pride ourselves on carrying out all of our work in house whilst the majority of agencies outsource their work to external companies and overseas freelancers.
Experienced & Highly Recommended
We have extensive experience delivering campaigns on behalf of a range of companies with monthly budgets from £250 to £50,000.
Ongoing Monitoring
We monitor our campaigns closely and work with our customers to ensure the success and cost effectiveness of your campaign.
The key features of our Pay Per Click (PPC) advertising campaigns.
The original form of online marketing PPC vastly improved over the years. We have highlighted some key valuable features which are available across a multitude of PPC platforms which we utilise.
Reach New Engaged Customers
Target engaged and interested cusotmers based on their online behaviour including current and previous search terms. Use the audience network to retarged these customers across the internet.
Audience Building & Optimisation
Target your customers based on key demographics including age, location and interests. Monitor and tweak these audiences based on performance. Split your budget based on conversions.
Showcase Your Products and Deals
Use powerful tools including shopping cards to target ecommerce customers. Encourage new purchases and measure customer engagement based on impression behaviour.
In Depth Analytics & Expansion
Powerful tools to measure the success and customer response to your adverts with powerful automated ad expansion features to improve your reach, conversions and consumer response.
Pay Per Click (PPC) Advertising Channels
Depending on your business goals, products and industry some channels are more effective than others. We can help recommend the ideal PPC channel for your business and it can also be beneficial to use more than one channel either simultaneously or consecutively.
Google Ads
Use the powerful Google Advertising platform to reach customers through the search network, audience network and shopping network. Target specific keywords, search terms and customer behaviour based on your business and products. Text based ads, shopping cards, image ads and more are all possible with the Google Ads platform.
Taboola & Outbrain
These platforms which allow businesses to reach their target audience across a huge audience network. The most popular placement of Taboola & Outbrain ads is through related articles on online news websites. If you check some of the most popular news websites like Sky News, Daily Mail, Daily Mirror etc, then you will see these ads throughout and below articles.
New PPC Channels
Due to the diverse range of businesses and campaigns which we work with, we are constantly reviewing the best practices and plaforms for our PPC Campaigns. We regularly work with new platforms to test out campaigns on their channels. Once we have carried out substantial research and testing, we offer our clients the oppurtunity to trial their campaigns with these new channels.